TechCrunch is reporting that Google has brought a stake in Maxthon, a free web browser built on top of Microsoft’s Internet Explorer platform. Maxthon is an extremely popular browser in China that uses Baidu as its preferred search engine in China and Yahoo elsewhere.

Likely this means very little for Google’s relationship with Mozilla Firefox. This appears to be a marketing strategy designed to expand Google’s reach into a country where they have not made a large indent into the search marketplace. It is a smart move by Google that should allow Google to enhance their share in China while taking traffic away from Baidu, China’s most popular search engine.

This entry was posted on Tuesday, April 10th, 2007 at 10:24 am and is filed under Browsers, Firefox. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Social tagging: